Six Strategies for Successful Community Building

A brand community is only as valuable as the work you put into it or provide. Meaning you can't expect the community to do the work for you at all times. You must put work into it first to gain the amazing benefits brand communities return. Strong communities share your messages across many different avenues, starting with their closest friends and family, ultimately increasing your brand awareness, recognition, and credibility.

Here are six community building strategies to learn and how they can grow your business:

1. Incorporate Customer Feedback 

When you receive any feedback from a customer, whether email, in the community, or otherwise, use that information in the community. If it's positive feedback, call out the customer in the group and thank them. How you respond to negative feedback demonstrates how you will make it better or change something you do. This shows your customers you are listening.

2. Respond to Product Reviews

If someone gives you a review, don't just...

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The Business Strategy You Need is Brand Community Strategy

Communities keep your ideal audience all in one place, making it easier to communicate, market, engage and motivate them to buy your products, use your services, and consume your content. All of this together shows you why communities are a valuable marketing tool and business strategy to adopt if you want to grow your business. Plus, having a brand-centered community is fun too. And who doesnít want to have a little fun while making money?

The following are the top five crucial reasons to build a brand community:

To Increase Brand Awareness and Recognition

Building a community increases brand awareness and recognition by capturing your audience into a smaller captive unit that you can send information to easier than if theyíre all out in the wild. For example, you might have to run an advertisement to capture someone to learn about your new product, but your audience in the community will know about it simply due to being part of the community.

To Engage and Interact...

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